Business strategy alignment as a driver for competitive differentiation.
There has been a lot of talk about Category Management being dead lately.
We believe quite the opposite is true! Category Management is alive and kicking and remains a key value driver at the core of Procurement. But we need to change our approach to increase its relevance to the business.
In this webinar, Drasko Jelavic, CEO & Founder of Cirtuo, will explain how aligning Procurement with business strategies using the Strategy Alignment Matrix enables Procurement to claim its seat at the table and deliver unprecedented value along category, supplier, and negotiation strategies.
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