- B2B Category Creators with Meagen Eisenberg, CMO at TripActions

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Value propositions, quality content and building communities.

Just some of the topics discussed in category management podcast.

Olivier L’Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and corporate travel expense management categories.

Panelists for this episode include:

You’ll walk away from this episode with an understanding of value propositions, content creation, and keyword building.

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