metadata.io - B2B Category Creators with Meagen Eisenberg, CMO at TripActions

Lizzie Black
December 7, 2021

(3)

Value propositions, quality content and building communities.

Just some of the topics discussed in category management podcast.

Olivier L’Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and corporate travel expense management categories.

Panelists for this episode include:

Alex Poulos, VP of Marketing of Securiti and leader behind the AI data security category
Meagen Eisenberg, CMO of TripActions and leader behind the corporate travel and expense management category

You’ll walk away from this episode with an understanding of value propositions, content creation, and keyword building.

Listen to the podcast here.

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